Heart is New PVB Brand Ambassador

by Crispina Martinez - Belen
June 14, 2016 (updated)
Read more at http://www.mb.com.ph/heart-is-new-pvb-brand-ambassador/#XEdiyhwZjET88i6W.99

Philippine Veterans Bank (PVB) launched recently its new advertising campaign “Bank With A Heart For Every Filipino” with GMA actress Heart Evangelista–Escudero as brand ambassador.

PVB Chairman/CEO Roberto de Ocampo and VP Mike Villa-Real

PVB believes Evangelista-Escudero embodies the traits shared by Veteran Bankers all over the country: Professionalism, integrity and pursuit of excellence, making her a fitting choice to represent the bank and its products and services.

As PVB ambassador, Heart succeeded in encouraging runners to participate in this year’s Bataan Freedom Run. The actress, who stars with Dennis Trillo on the sexy teleserye “Juan Happy Love Story,” is happy to urge Filipinos to join activities that promote health and wellness.

The Bataan Freedom Run was held in honor of the thousands of Filipino and American World War II veterans who endured the Bataan Death March 74 years ago. It is one of the highlights of the celebration of Philippine Veterans Week.

As the country gears up to celebrate the 75th Commemoration of the Bataan Death March in 2017, PVB and its partners are hoping for a bigger Bataan Freedom Run next year.

All proceeds from the Bataan Freedom Run will be used to fund the restoration of World War II Historical Markers in the province of Bataan.

Read more at http://www.mb.com.ph/heart-is-new-pvb-brand-ambassador/#XEdiyhwZjET88i6W.99