The Philippine Veterans Bank Traveling exhibit project is an integrated communications campaign conceptualized by the Philippine Veterans Bank (PVB), a private commercial bank owned solely by Filipino WWII Veterans and their heirs. The core of the project is a 42-panel traveling  exhibit of vintage photos, war memorabilia and artifacts,  with  video kiosk for showing war documentaries. The exhibit is set-up and opened in different sites in the country in time for the commemoration of WWII events.

The PVB WWII Traveling Exhibit has been sharing its message of patriotism and heroism since 2006 and has been to over 60 cities and municipalities across the nation. It has been displayed in museums, schools, public edifices, and malls seen by thousands. In 2009, upon the invitation of the local government of Nanjing, the “War of Our Fathers” exhibit was mounted at the Nanjing War Memorial Museum.

Intended audiences:

• General public. By highlighting the heroic role of Filipino veterans through untold, dramatic stories and pictures, the bank’s owners/stakeholders will be remembered and honored.
• High school and university students. While the study of WWII events is part of the school curriculum, the veterans’ experiences are too far removed from the consciousness of this generation to be appreciated. It is hoped that the exhibit will make the youth appreciate not only the veterans in their families but also develop love of country.
• The Veterans and their families. Slowly fading away from public awareness, the Veterans who are now mostly in their 90s deserve to be assured that their heroic deeds are not forgotten by the Filipinos.
• Teachers who can help make history alive through new ways of teaching were also targeted. Historians, writers, media practitioners and the general public were also sought after audiences.

The War of our Fathers exhibit, a recipient of the prestigious Anvil Award , Gold Quill Awards and PANATA Award.