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CSR Projects
The Philippine Veterans Bank Traveling exhibit project is an integrated communications campaign conceptualized by the Philippine Veterans Bank (PVB), a private commercial bank owned solely by Filipino WWII Veterans and their heirs. The core of the project is a 42-panel traveling exhibit of vintage photos, war memorabilia and artifacts, with video kiosk for showing war documentaries. The exhibit is set-up and opened in different sites in the country in time for the commemoration of WWII events.
The PVB WWII Traveling Exhibit has been sharing its message of patriotism and heroism since 2006 and has been to over 60 cities and municipalities across the nation. It has been displayed in museums, schools, public edifices, and malls seen by thousands. In 2009, upon the invitation of the local government of Nanjing, the “War of Our Fathers” exhibit was mounted at the Nanjing War Memorial Museum.
Intended audiences:
The War of our Fathers exhibit, a recipient of the prestigious Anvil Award , Gold Quill Awards and PANATA Award.